Flying Goose Sriracha
Sriracha is a hot sauce made predominantly from chilli peppers, vinegar, garlic, salt and sugar. It is named after the Thai coastal city of Sri Racha, where Flying Goose manufacture all of their sauces. True Sriracha fans will tell you it goes on anything, but it’s especially excellent in soups, sauces, pastas, pizzas, hot dogs, hamburgers or on anything else to give it a delicious, spicy kick.
What We Do:
Prior to the decision being made as to whether to distribute the Green Sriracha to the UK market, we ran this creative campaign to take the temperature of consumer enthusiasm for this new product. It was overwhelmingly well received, and not long after Green Sriracha was introduced to shops and restaurants across nationwide.
Example Theme 1:
For Flying Goose fans everywhere, Sriracha is more than just a sauce… it’s a way of life. These on-going themes of whacky content are designed to really ooze personality, cementing the perception of a brand consumers can really buy into.
Example Theme 2:
Food / Recipes
Silliness aside, Flying Goose Sriracha is enjoyed by everyday consumers and top chefs alike. Through an on-going commitment to delicious meal inspiration and easy to follow recipes, we’ve established Flying Goose as a credible source of information on all things food. Part of this is in the creation of this bespoke food photography – on-going feature across the Flying Goose social media pages – showcasing the range of products in drool-inducing settings; from seafood, to sushi, soups, to souffles.