Flying Goose Sriracha.
Sriracha is a hot sauce made predominantly from chilli peppers, vinegar, garlic, salt and sugar. It is named after the Thai coastal city of Sri Racha, where Flying Goose manufacture all of their sauces. True Sriracha fans will tell you it goes on anything, but it’s especially excellent in soups, sauces, pastas, pizzas, hot dogs, hamburgers or on anything else to give it a delicious, spicy kick.
For Flying Goose fans everywhere, Sriracha is more than just a sauce… it’s a way of life. These on-going themes of whacky, engaging content are designed to really ooze this brand personality, whilst recipes and meal inspiration cement Flying Goose as a credible authority on all things food.
Green Sriracha – UK Product Launch
Prior to the decision being made as to whether to distribute the Green Sriracha to the UK market, we ran this creative campaign to take the temperature of consumer enthusiasm for this new product. It was overwhelmingly well received, and not long after Green Sriracha was introduced to shops and restaurants nationwide.
2018 Influencer Campaign
Collaborated with 9 influencers within our network, who in exchange for sample product, generated: