Ora Household Towels.
The round kitchen towel is here! Easy one hand grab – no tearing, no unravelling, no wastage. Twice the number of sheets than on a conventional kitchen towel roll. Clever, economical and too good-looking to hide under the sink.
November 2015 and March 2019
Ora is so much more than a kitchen towel. It’s a plate, it’s a snack holder, it’s a cleaning machine, it looks magnificent sat on a dining room table; we could go on… Through identifying and exploring core topics of Food, Design and Cleaning, we’ve looked to provide a full and proper representation of this award winning product; generating exposure and nurturing affinity among its target audiences.
Throughout 2018, we embarked on a large scale influencer outreach campaign. All coverage was entirely organic, having nurtured relationships with a considerable pool of highly relevant, enthusiastic micro-influencers across design, lifestyle and food; each of whom met our stringent criteria of having strong engagement, good photography, a track record of handling brand promotion well, and more.
Household Towel everyone’s talking about…
In 2018 we launched ‘The household towel everyone is talking about…’ campaign; a series of data-driven Facebook Advertisements, supporting in-store promotional activity at Tesco, Asda and Ocado.com. This campaign – showcasing the versatility of this award winning product – was configured to drive sales and awareness among highly relevant, surgically targeted consumers.
As a creative extension of the Ora team, we were always on hand to assist with offline and online graphics. With this example, our designers put together a bespoke infographic sheet to promote the launch of the new Ora Handy Pack.
In preparation for the launch of Ora in the US, we were tasked with designing and developing an engaging website, helping to promote the innovative product to the new market. The fully responsive final site guides consumers and with a store locator feature, allows them to easily find their nearest Ora supplier.