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The Spice Tailor.

An original range of authentic Indian products and chutnis lovingly developed by popular TV Chef & Cookery Writer, Anjum Anand.

Between:
September 2017 and November 2018

Services Provided:

CONTENT CREATION
CONTENT CREATION
CREATIVE CAMPAIGNS
CREATIVE CAMPAIGNS
STRATEGY PLANNING
STRATEGY PLANNING
COMMUNITY MANAGEMENT
COMMUNITY MANAGEMENT
INFLUENCER OUTREACH
INFLUENCER OUTREACH
PAID ADVERTISING
PAID ADVERTISING
ANALYTICAL INSIGHT
ANALYTICAL INSIGHT
EVENT COVERAGE
EVENT COVERAGE

CASE STUDIES

Content Creation

Content Creation

Themes of bespoke content were produced to cement The Spice Tailor as a knowledgeable, credible authority on ingredients and Indian cooking. These themes of day-to-day content were posted with detailed accompanying captions, and informative supporting user-interaction; conveying cooking tips, spice information, recipe recommendations, and more.

Paid Advertising

Paid Advertising

To support in-store paid promotional activity at The Spice Tailor’s stockists in Canada, Australia and the UK, we orchestrated a series of on-going, data-driven digital advertising campaigns; surgically targeting highly-relevant consumers in those key markets.

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Campaigns
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People Reached
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Impressions
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Video Plays
Event Coverage

Event Coverage

It’s vitally important in any social media strategy, to convey the brand’s offline energy to its online audience.

Collaborating across teams – both domestically and globally – we creatively supported on-going PR activity and events; magnifying offline exposure online, in reaching and engaging wider audiences.

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