The Spice Tailor.
An original range of authentic Indian products and chutnis lovingly developed by popular TV Chef & Cookery Writer, Anjum Anand.
September 2017 and November 2018
Themes of bespoke content were produced to cement The Spice Tailor as a knowledgeable, credible authority on ingredients and Indian cooking. These themes of day-to-day content were posted with detailed accompanying captions, and informative supporting user-interaction; conveying cooking tips, spice information, recipe recommendations, and more.
To support in-store paid promotional activity at The Spice Tailor’s stockists in Canada, Australia and the UK, we orchestrated a series of on-going, data-driven digital advertising campaigns; surgically targeting highly-relevant consumers in those key markets.
It’s vitally important in any social media strategy, to convey the brand’s offline energy to its online audience.
Collaborating across teams – both domestically and globally – we creatively supported on-going PR activity and events; magnifying offline exposure online, in reaching and engaging wider audiences.