An authentic range of Thai instant noodles.
Bespoke themes of day-to-day content are crafted to ooze Yum Yum’s whacky, energetic personality; conveying a brand world that extends far beyond merely instant noodles.
Chicken Sriracha – Product Launch
To support the launch of the new Chicken Sriracha flavour to the German market, we orchestrated a campaign comprising a range of core social media tools; from content creation (see right, for example), competition giveaways, influencer collaborations, and more.
A core part of our task is educating consumers about the broad range of uses of the Yum Yum instant noodles. They’re not for simply chucking in boiling water and enjoying as a snack, but an interesting, versatile ingredient to be used in a whole number of way. As part of this education piece, we challenged foodie influencers to come up with whacky, innovative recipes. They came back with pizzas, waffles, omelettes, the lot!