Beltane&Pop Winter Wonderland
Beltane&Pop are a mainstay of Winter Wonderland, serving seasonal delights from mulled wine to hot chocolates and other treats that will warm you from the inside-out. Our objective was to drive footfall to their Cabinet of Curiosity installation, which we executed via online and offline strategies. Our approach was three-fold:
i) Our talented creative team created dreamy, glistening, kaleidoscopic visuals for the installation itself, so as to attract on-ground customers from afar to try their tasty treats.
ii) Our on-site team captured the essence of Beltane&Pop at Winter Wonderland through photography in a way that resonated beautifully to relevant audiences on social.
iii) Our online team generated a real buzz around them being there through proactive and engaging user-interaction.
These elements ensured that Beltane&Pop left their signature mark on Winter Wonderland, attracting customers from relevant audiences and broader ones alike.