Khanum
Although perhaps best known for their Butter Ghee, since 1961 Khanum have produced a delicious and authentic range of Indian cooking essentials; from pastes to chutneys, poppadums and more. Official Food Partner of the 21st Annual National Curry Week.
Social Media Tools:
Content Creation 
Creative Campaigns 
Strategy Planning 
Community management 
INFLUENCER OUTREACH 
Paid advertising 
Analytical Insight 
Copywriting 
Creative Campaigns
21st Annual National Curry Week
Khanum partnered with the 21st Annual National Curry week. With a view to maximising brand exposure from this event, we developed the ‘Know your Curry’ course of content posting surrounding National Curry Week, educating key audiences on the history behind both the familiar and the more obscure curries. Our online presence throughout the event maximised exposure through large scale proactive user-interaction, sparking conversation between Khanum and relevant audiences. We further bolstered our approach with a course of influencers and more, each element together forming the very tailored, multi-platform approach geared to extracting maximum value from this opportunity.
