Exotic Food
Made from only the freshest and best quality ingredients produced by local farmers, Exotic Food’s products capture the many delicious dimensions of Thailand. Today, the brand encompasses more than 200 Thai food and beverage products, available at stores around the world in more than 62 countries and counting.
Social Media Tools:
Content Creation 
Creative Campaigns 
Strategy Planning 
Community management 
INFLUENCER OUTREACH 
Paid advertising 
Event Coverage 
Analytical Insight 
Copywriting 
Content Creation
Exotic Food has an inextricable connection with Thailand which we’ve kept front of mind in our content approach. Using deep and enticing visuals to share meal inspiration and recipes, we’ve conveyed true authenticity through their aesthetic, which shows how Exotic Food products can be used in traditional Thai dishes and fusion food alike. Utilising other content modes from photography to boomerang-style animations, we continue to cement Exotic Food as a credible authority in this space.
Influencer Outreach
We’ve amassed a network of influencers in our New Zealand specific market who provide brand and product exposure opportunities amongst core foodie audiences time and again. They each convey the Exotic Food talking points in an expert way, educating audiences on how Exotic Food products are the accessible key to cooking authentic Thai food at home. Likewise, they explore the extensive range in fusion food dishes, each one in a new and exciting way, showing to audiences that there’s something for everyone in the Exotic Food range. There are no rules when it comes to using their quality Thai ingredients.
Competitions
Monthly Instagram Giveaways
We maintain an active, ongoing course of competition giveaways, driving conversation and engagement amongst target online communities, and delivering large scale impact in the NZ market. These giveaways offer fantastic product exposure, and through the way that we carefully implement the most engagement-inducing entry mechanisms, they contribute to substantial reach among ideal customers each time.
