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Squid Brand

Since being founded over 70 years ago, Squid Brand fish sauce has become a staple condiment in households and professional kitchens across the globe.

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Content Creation Content Creation
Creative Campaigns Creative Campaigns
Strategy Planning Strategy Planning
Community management Community management
Paid advertising Paid advertising
Analytical Insight Analytical Insight
Copywriting Copywriting

Content Creation

Our Squid Brand content approach is all about discovery; conveying ways that their famous Fish Sauce can be used with foods that audiences might not have thought about before. Providing brand context and character through stylised foodie shots, eye-catching creative, and illustration, we’ve shown this product is accessible to broad audiences, as well as a key secret ingredient to so many meals and snacks (even popcorn!).

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