Since being founded over 70 years ago, Squid Brand fish sauce has become a staple condiment in households and professional kitchens across the globe.
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Our Squid Brand content approach is all about discovery; conveying ways that their famous Fish Sauce can be used with foods that audiences might not have thought about before. Providing brand context and character through stylised foodie shots, eye-catching creative, and illustration, we’ve shown this product is accessible to broad audiences, as well as a key secret ingredient to so many meals and snacks (even popcorn!).