Made with affection for ten generations – the success story of the Kühne brand is unique and based on nearly 300 years of experience in producing finely seasoned foods, including gherkins, vinegars & dressings, sauces and more.
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Kühne, being a 300 year old success story and counting, are in many ways a heritage brand, yet their energetic, start-up mentality has kept them at the fore for years. We have harnessed this mentality by exploring content packed with quirky personality, bold creative and enticing visuals, enabling them to resonate with new, younger audiences whilst also conveying their credibility as Germany’s number 1 brand of pickles.
Part of Kühne’s core range is their Made for Meat sauces which are a perfect accompaniment to year round BBQs. To increase product awareness, we expertly choreographed a course of influencer outreach with highly relevant BBQ influencers in this space, who conveyed Kühne’s Made for Meat sauces as BBQ essentials amongst target audiences.
We assisted Kühne with a promotion through Ocado in the summer months, supporting the key retail listing with a highly coordinated campaign. Utilising our broad skill set in community management, paid promotion, creative, and more we surgically targeted highly relevant users and promoted increased sales throughout the period. Below is a snapshot of the creative elements used to demonstrate the core range in an engaging and personality packed way.
National Burger Awards
We attended the National Burger Awards with Kühne (who are a sponsor of the awards), to apply our extensive experience in event coverage that day. Our carefully honed strategy for generating maximum exposure opportunities involved using comprehensive online and offline strategies. At the event, our on-location photographers captured the energy and presence of Kühne in a way that would appeal to the online community. Online, we tailored our community management around the National Burger Awards accordingly, proactively engaging fans in discussions about the event, sharing photographs to the feed in real time, and more. All of this served to illustrate how Kühne is being used by UK’s best burger chefs.